MEDIA ADVISORY

IBC Foundation honored by Back on My Feet

Foundation recognized for long-time support and volunteer activities

WHAT:

The Independence Blue Cross Foundation will be honored for its support of Back on My Feet at the organization’s annual fundraising Bash.  Lorina Marshall-Blake, president of the Independence Blue Cross Foundation, will accept the honors on behalf of the IBC Foundation. Since the founding of Back on my Feet Philadelphia in 2007, the IBC Foundation has been one of its largest supporters, providing grants, volunteer work, and financial support for fundraising events.

WHEN & WHERE:

Thursday, October 10
6:15 p.m..
Philadelphia Downtown Marriott
1201 Market Street
Philadelphia, PA 19102

WHO:

Lorina Marshall-Blake, president, Independence Blue Cross Foundation
Sheinelle Jones and Mike Jerrick, Good Day Philadelphia Co-Anchors for FOX 29.
Scott Crossin, Executive Director of Back on My Feet Philadelphia.
Back on My Feet runners, staff, and volunteers

About the Independence Blue Cross Foundation
The Independence Blue Cross Foundation is a charitable, private foundation, whose mission is to transform health care through innovation in the communities it serves. It was launched in October 2011 by Independence Blue Cross, an independent licensee of the Blue Cross and Blue Shield Association. The IBC Foundation and Independence Blue Cross, which is celebrating its 75th anniversary this year, are both committed to improving the health and wellness of the people of southeastern Pennsylvania. The foundation targets the following areas of impact:

• Caring for our most vulnerable: Supporting nonprofit community health center clinics that deliver quality, cost-effective primary, medical, and dental care to uninsured and underinsured people.
• Enhancing health care delivery: Strengthening the nursing workforce through education, career development, and research.
• Building healthy communities: Partnering with community leaders and programs to address community health and wellness needs.

Connect with us on Twitter at @ibxfdn.

About Back on My Feet
Back on My Feet is a national for-purpose 501(c)3 organization that uses running to help those experiencing homelessness change the way they see themselves so they can make real change in their lives that results in employment and independent living.

Back on My Feet has chapters in Philadelphia, Baltimore, Washington DC, Boston, Chicago, Dallas, Indianapolis, Atlanta, and New York City. The organization has plans to expand to Los Angeles in 2013. Find out more about Back on My Feet Philadelphia by clicking here: philadelphia.backonmyfeet.org 

Media Contact:
Donna Farrell
Independence Blue Cross
Donna.Farrell@ibx.com
215-241-4451 (office)
267-303-9681 (cell)

© 2013 Independence Blue Cross Foundation
Independence Blue Cross and the Independence Blue Cross Foundation are independent licensees of the Blue Cross and Blue Shield Association, serving the needs of Philadelphia and southeastern Pennsylvania.